OUR STORY

Benny Jones, a Director of several New Zealand companies and a serial entrepreneur with a background in science and law, has a penchant for business and fashion. Dubbed a fashion queen, her sense of luxury drives her ambition to be the best at what she does. When vacationing or staying at a motel or 5-star hotel, Benny looks forward to one thing: bathrobes. The opulence of the bathrobes offered influences her hotel choice. For her, parting with a bathrobe at the end of a stay is akin to leaving a cherished companion, expressing, "I miss the comfort and relaxation the robe provides. It inspired me to replicate the hotel experience at home, and I believe many others wish to purchase such hotel merchandise to prolong that sense of comfort in their own space."

Benny has carefully and meticulously crafted this bathrobe with you in mind to help you bring your hotel experience home with our luxurious SO BATHROBES, you can wrap yourself in comfort, warmth, relaxation and serenity. SO bathrobe set is designed recognising the demands of a stressful work life and providing you with a way to find your comfort zone at home, Whether you at the beach, swimming pool, or you’re lounging in front of the TV, nestled in your stressless chair with your favourite book or magazine, engaging in bath time rituals to indulge your spirituality and peace, or simply seeking a cozy nook in your bed for a chat with your partner or having that tête-à-tête with your loved ones, the SO BATHROBE is what you make it.

Enjoy!